Victorian businesses will get a boost into Asian markets following the release of a new round of export support vouchers by the state Labor government.
The $1 million in vouchers are to help over thirty businesses ranging across local industries – including food and wine, skin care, information communication technology (ICT) and advanced manufacturing – succeed in penetrating Asian markets by partnering them with industry experts.
Examples of support that the vouchers fund can include tailoring marketing and products to new markets, undertaking research and development, strengthening networks, building relationships, and gaining certifications.
State trade and investment minister Philip Dalidakis visited voucher recipient Picnic Dairy Foods yesterday to announce the new round of funding.
“These grants give businesses around Victoria the support they need to expand into new markets and create Victorian jobs,” Dalidakis said.
“We’re helping local businesses make the most of lucrative opportunities across Asia, whether through e-commerce, export, or tapping into the more than 1.4 million Asian tourists that visit Victoria every year.”
Based in the northern Melbourne suburb of Coolaroo, Picnic Dairy Foods manufactures premium traditional dairy and dip products – including yogurt, cheese, butter, dips and ayran – for local and export markets.
The company reportedly plans to use the voucher to break into the growing market of Malaysia and boost sales in Singapore.
Labor MP for Broadmeadows Frank McGuire said that the vouchers would provide businesses like Picnic Dairy greater capabilities to access these kinds of lucrative markets.
“A lot of businesses in Melbourne’s north produce world class products, but they don’t quite have the knowledge or resources to get those products in to new overseas markets – that’s what these grants are for,” McGuire said.
The voucher programme has now provided a total of $2 million to 50 Victorian businesses.