Universal Pumps (division of ADG Global Supply Pty Ltd) are pleased to announce the addition of C.R.I. Pumps to their suite of water products. Recently appointed as the exclusive distributor for Australia, Universal Pumps will market a range of submersible, centrifugal and drainage pumps for domestic, industrial and mining applications.
C.R.I. Pumps, founded in 1961, are manufactured in India and recognised around the world. In fact, they are considered to be one of the world’s leading pump companies and are among one of the few pioneers in the world to produce 100 % stainless steel submersible pumps.
Universal Pumps will initially launch the high quality submersible borehole and drainage pumps through dedicated pump retailers across Australia. Resellers of the range will experience dedicated product support and full marketing and promotion opportunities.
Universal Pumps have been involved in the pumping industry in Australia for over 8 years. C.R.I Pumps appointed Universal Pumps to launch their renowned range based on their extensive experience in the field of pumps as well as their industry knowledge and current client base in both the irrigation and resource industries.
Universal Pumps employs a dedicated team to offer support for both sales and service of C.R.I Pumps. They have dedicated representatives in each state to assist with queries and product selection advice.
National Sales Manager of Universal Pumps Ashley Chaplyn said, “With the C.R.I range joining Universal Pumps’ current domestic and rural pumps, we are now able to offer a more comprehensive pumping solution. Globally, C.R.I. Pumps have a very good reputation and we look forward to being able to offer this premium product to Australian market.”


