THANKS to a $2.7 million Australian Government grant, the ‘Australian Made, Australian Grown’ logo is said to be soon helping more Australian exporters break into international markets.
Announcing the grant to the Australian Made, Australian Grown Campaign, Australian Industry Minister Ian Macfarlane said over the next three years government support is designed to allow the campaign to promote Australian products and services in markets such as the US, Thailand, Canada and the Middle East.
“The Coalition has always been a staunch supporter of Australian-made products. Three years ago, we funded the first major export efforts of the Australian Made campaign. I am delighted to announce further support for the campaign,” Macfarlane said.
“We want to see the campaign’s green and gold kangaroo logo become an instantly recognised symbol of quality across the world,” he added.
“Making the logo an international brand is one small part of our strategy to boost Australia’s export industries.
The Coalition’s $1.4 billion Industry Statement — Global Integration: Changing Markets, New Opportunities — is delivering the practical help businesses need to become more competitive and to grow through exports.
“The Australian Made, Australian Grown Campaign has made great gains with recent promotions such as the ‘G’day LA’ campaign in California, generating export sales and raising Australia’s profile.
“For example, a four-week promotion in Southern Californian supermarkets Bristol Farms resulted in Australian wine sales soaring by 272 per cent during the promotion,” he said.
“The funding announced on Tuesday (23 October) will make sure that we see more of these successes in the US and elsewhere.”