A fit future for Australian healthcare technology providers in China

Austrade recently led a delegation of nine Australian health service providers to hospitals and medical facilities in Beijing, Chengdu and Guangzhou.

As China pursues its Healthy China 2030 strategy, opportunities are opening up for Australian healthcare manufacturers to tap into the Chinese market, according to Austrade’s trade commissioner in Chengdu, Tim White.

“The mission clearly showed that Australia has the right capability to help meet the healthcare needs of China’s 1.4 billion-strong population,” said White.

The nine providers met with partners, customers and investors in China, in addition to government agencies and policymakers.

The scale of Chinese growth in the health sector makes it attractive to Australian healthcare providers, and White highlighted how taking advantage of this requires a connection with the country.

“The scale of opportunity for growth and collaboration with China is staggering – in Beijing alone, there are 11,000 medical institutions and 732 hospitals, with some 114,000 beds,” said White.

Citing visits, relationships and understanding the needs of Chinese customers as important for Australian companies to find success exporting to the country, White said that Austrade wants to make sure Australian companies can be a part of the Chinese health economy.

“China is looking to partner with the world’s best providers to meet the needs of its citizens and we want to be sure that Australian providers are among China’s trusted partners,” said White.

Companies and organisations that were represented as part of the delegation were Aspen Medical, Genesis Care, Icon Group, The George Institute for Global Health, MH Solutions, Murdoch Children’s Research Institute, the University of South Australia, the Australian Physiotherapy Association and Woods Bagot.

White encourages prospective medical manufacturers who wish to export to China to utilise the networks, partnerships and market knowledge that Austrade has in China.

As a result of the visit, the Australian Physiotherapy Association is exploring a partnership with the Hong Kong Physiotherapy Association for combined rehab training programs.