Toyota says automotive future is bright after slamming competition in April

 Toyota Australia has reported April sales reached “50 per cent higher than any other company” in Australia, with the company claiming the economic outlook for local car manufacturers is “generally favourable.”

Toyota’s dealer network reportedly delivered 13,683 vehicles for the month with strong demand for HiLux (almost 2,900), Corolla (more than 2,450), Camry (more than 1,570) and Yaris (more than 1,160).

According to Toyota, it manufactured 4,570 vehicles during April, which is reportedly 50% higher than its nearest (unnamed) rival.

So far this year Australian motorists have bought more than 61,500 Toyota vehicles, giving it a lead of more than 22,900 over the second-placed company, Toyota said.

In April, Toyota’s Camry, Prado, LandCruiser 200 Series, HiLux 4×4, HiLux 4×2, HiAce van and HiAce bus were leaders in their respective segments. 

Hybrid Camry was reportedly the top-selling hybrid vehicle.

Toyota Australia’s senior executive director sales and marketing David Buttner said the company appreciated the support of the buying public over an extended period.

"Toyota has been the top-selling brand for each of the past 73 months, thanks to our customers who have consistently returned to dealerships for their motoring needs," he said.

Buttner said the overall new-vehicle market was down on the same period last year, but remained healthy in historical terms.

"There are several factors at play, including the impact of the floods and the fact that households continue to be cautious in borrowing and spending.

"On the plus side, the economic outlook is generally favourable and industries directly affected by the floods are expected to recover and lift production – as well as demand for vehicles – in the months ahead."

Buttner’s positive outlook comes despite a tumultuous year for Australia’s automotive manufacturing industry, with Ford laying-off 240 staff members due to lowering demand for cars.

Toyota is currently working at half capacity following delayed parts coming in from flood-stricken Japan.

However, the company seems to be on the up and up, delivering 250 limited edition White Aurion’s at its Port Melbourne manufacturing facility last month.