When the late John Wray first started Wray Engineering back in the 1960s, he built superchargers for cars in his backyard.
It was not long before word spread about his quick turn-around on repairs and maintenance and the company earned a reputation for customer service in Somerton Park, about a 20-minute drive outside of Adelaide heading towards the coast of South Australia.
John Wray hired John Still back in 1976 to work for him in the early days of business. Eventually, they became business partners and now John manages the business with just three other employees. It has remained a small, local, family-owned business to this day.
“Over the years, we have managed to keep up word-of-mouth promotion. We keep a pretty a low-key presence online and do not advertise. We operate solely on referrals,” says John Still, the current owner.
Operating on referrals alone in the age
of digital marketing is quite a feat. It means showing up consistently to provide reliable service.
“We do all kinds of repair maintenance for people across multiple industries now. We work in the food and beverage industry, the wool industry, elevator manufacturing. Each day is a new challenge. My team can fix anything,” says John.
“We also manufacture parts and machinery. We look at old parts that could use improvements on the original designs.
Then we replace the old parts with new parts to prevent a breakdown in the future,” he says.
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