Endeavour Award winner profiles – PWR Performance Products

On May 28, Manufacturers' Monthly held its annual Endeavour Awards. We will continue profiling winners this week. PWR was the champion in the Exporter of The Year category.

PWR is based in Queensland and specialises in the design and manufacture of light weight, high performance aluminium cooling solutions.  

The fast-growing Gold Coast company is a globally-recognised name in the world of motorsport. Its radiators, oil coolers and intercoolers are used worldwide by leading automotive race teams, as original equipment in some world leading cars, in military applications, and in the automotive aftermarket.

PWR designs and manufactures all its heat exchangers at its own purpose built factory and ships them globally. It exports in excess of 80 per cent of its sales with export sales having grown at an average 20 per cent per annum for five years. 

UK and Europe account for 70 per cent of sales and USA 30 per cent.  PWR has its cooling products in all major race series around the world from F1 to NASCAR to WRC to DTM with the majority of all teams in these series using cooling solutions.

PWR supply OEM products into low volume car production lines like the Porsche 918 Spyder. The company uses its own million-dollar wind tunnel to continually push the boundaries in cooling. 

Many leading race teams visit Australia to validate performance on PWR's wind tunnel test facility, plus measure improvement from using PWR cooling solutions.

It started supplying into NASCAR in 2008, F1 in 2010, IRL in 2011, WRC in 2012 and found a ready acceptance from race teams for a cooling product that was built to their requirements with the all-important core designed and manufactured by the same supplier.  

PWR set up wholly-owned subsidiaries in UK and USA and employed qualified sales staff to search for opportunities.

All design and technical specifications are controlled from the factory in Australia with significant exchange of technical data with the customer to validate performance requirements.

The company has evolved processes that also enable it to be hugely responsive to customers. When required to, it is able to custom-make a part and ship it halfway around the world in a week. 

To keep ahead of the competition, PWR also spends over 7 per cent of turnover on R&D and tests new product developments on its in-house wind tunnel facility. 

In the last 5 years PWR has doubled its staff to 90 people in Australia, sales have grown at 20 per cent per annum and exports now exceed 80 per cent of sales.

As success in race markets spread, other customers like Porsche have been attracted to PWR's unique blend of design, manufacture, product validation, quality and service. The ability of PWR to build to tight time frames and deliver anywhere in the world within days has enabled PWR to grow around the globe.

Its Endeavour Award is far from the first gong PWR has received for exporting. Their other achievements include the Australian Exporter of The Year (Small to Medium Manufacturer category) at the Australian Export Awards in 2012.

"At PWR we always like to measure our businesses against similar businesses," Marshall Vann, PWR's General Manager, told Manufacturers' Monthly, after winning the category.

"The Endeavour Awards is a great way to do this because you are judged against the best manufacturers in Australia.  To compete against the best and win the Exporter of the Year award is quite humbling."


PWR Performance Products

07 5547 1600


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