With the rise of product tampering manufacturers are feeling the pressure to improve traceability in a bid to protect consumer safety. Find out what manufacturers are doing to achieve this.
For the food and beverage industry, traceability is a critical and compulsory component of the supply chain. Regulators, retailers and consumers alike are putting pressure on manufacturers to play their part in the chain of responsibility. In fact, every player throughout the supply chain is under pressure to improve traceability in a bid to improve transparency and accountability.
Improved recall management is a key benefit of traceability. Even though defects shouldn’t occur, it’s still a potential outcome that manufacturers need to be prepared to manage. Effective recall management leaves a lasting impression and can help to both protect the manufacturer’s reputation and maintain trust in the brand from consumers.
A second benefit of traceability is protection against counterfeiters. There has been a rise in counterfeiting and product tampering globally that is putting consumers at risk. Direct product marking of information including batch and date codes and barcodes is being used as an essential tool in the fight against counterfeiting. The use of these codes allows manufacturers to guarantee the authenticity of their product and give peace of mind to consumers that they’re purchasing the genuine product. It’s the visibility that traceability allows that not only protects the end user but protects the brand and makes it more difficult for counterfeits to be produced. Although, there’s no point in having a traceability code if it’s not going to last the life of the product.
How Domino is ensuring traceability
Domino have been manufacturing laser technology for over 20 years and offer world-class laser coding solutions. They have a range of fibre and CO2 laser coders offering a high performance, high-quality solution for a range of applications – from substrates like glass, plastic and card through to specialised applications like coding onto aluminium beverage cans.
Laser is quickly gaining popularity across industries like food and beverage manufacturing due to its ability to offer a high-quality, permanent code resistant to elements like heat and abrasion. This in turn improves traceability throughout the supply chain as important traceability codes become tamper-proof and cannot be removed.
Laser technology provides the fastest code times compared to alternative coding solutions, making it ideal for high speed production lines. Additionally, laser requires minimal ongoing maintenance and no fluid consumables, lowering its total cost of ownership and making it a reliable and sustainable solution.
With the upfront cost of laser going down, a greater number of manufacturers are beginning to adopt the technology in their production.