SOUND thinking and verifiable facts are the formula for success in manufacturing sector public relations, according to GRS Communications Director Glenn Schaube and winner of a Public Relations Institute Victoria Award for Excellence.
Schaube said that many government and industry leaders in the sector believe that large budgets are required to bring about substantial change on important issues that affect the manufacturing industry and their customers.
“In my experience the best programs are usually delivered through the sound thinking of a small team with a bias for action and the effective use of well placed and open communications,” Schaube said.
“When leaders embrace these principles, programs become focussed and honed so they deliver, very clearly, credible information to those that matter and those who can affect their future prosperity,” he said.
GRS Communications won the Corporate Affairs Category award for their work with the Insulation Council of Australia and New Zealand (ICANZ), in gaining national and statewide recognition for building energy efficiency and the value of insulation in addressing climate change.
Schaube said when the program was first started the nation was focussed on supply side technologies such as clean coal and solar as responses to climate change and greenhouse gas emission.
“A small team and ICANZ CEO Dennis D’Arcy, who emerged as one of the most strategic negotiators I have worked with, turned the nations attention to addressing burgeoning energy use through demand side solutions such as improving building energy efficiency regulations and government policies that encourage insulation”, he said.
Schaube said that the public relations industry is often perceived as ‘spin’ but the best programs are backed by facts, substantiated by verifiable data.