Manufacturing News

Ex-Pacific Brands boss named as new chair of Manufacturing Australia

Sue Morphet, the former CEO of Pacific Brands, has been appointed chairman of the lobby group Manufacturing Australia.

Morphet, who led Pacific during its 2009 decision to cut 1,850 jobs and outsource manufacturing to China, was chosen to head up to lobby group due to her “her credentials as a CEO of a manufacturing company which endured extreme pressures from cheap imports, the GFC and the rapid commoditisation of consumer goods”.

Morphet replaces Dick Warburton, who retired at the end of last year.

The news was not welcomed by the Textile, Clothing and Footwear Union, whose national Secretary Michele O’Neil told Fairfax Media, “To say I'm surprised is an understatement … I'd expect an organisation like Manufacturing Australia to have a strong and passionate advocate for local manufacturing as their leader.”

Morphet conceded that the industry was experiencing difficulties at the moment, telling ABC’s 7:30,

“Now not all manufacturing's going to be successful in Australia, there's no doubt about that, but if we can put in the correct policies and if we can build the appropriate skill sets, then we can definitely encourage investment here in Australia.”

She told the program last night that energy affordability was an issue for manufacturers.

“We're taking policy suggestions and plans to Canberra Monday week,” she said.

“Energy abundance: how do we ensure that there is a local market for energy as well as an export market for energy and that that's used appropriately to be able to support local business? But also so that it can encourage investment versus going offshore where there is much cheaper energy.”


Leave a Reply

Send this to a friend