Manufacturing News

Enterprise Connect helps Ecoya increase productivity and build market share

ECOYA is an Australian home fragrance and body care business based in Sydney. The company uses only natural, sustainable, environmentally-friendly ingredients and the finest fragrance and essential oils in its ‘eco-luxe’ products.

In a highly-competitive market Ecoya’s owner, Craig Schweighoffer, was looking to grow Ecoya into a $30 million business in five years by developing its export market and growing local market share. This was achievable with the support of venture capital, a well-developed brand and a high quality product; however Ecoya had to revaluate their existing processes, technologies, manufacturing and services in order to meet their strategic objectives.

“We knew we had to improve our overall manufacturing performance. Our manual ‘hand made’ approach was no longer meeting demand. We had no spare resources available to investigate alternative machinery or develop in house solutions,” said Schweighoffer.

Ecoya was referred to Enterprise Connect Business Adviser, Terry O’Riordan, who took the time to understand the business, the issues and provide the advice the Ecoya management team needed. 

“The business needed to significantly ramp up manufacturing and consider automating, innovating and improving process flow to support planned sales growth,” explained O’Riordan.

O’Riordan connected the Ecoya team with the Technology and Knowledge Connect service, which assessed Ecoya’s needs and identified a number of potential design partners to support their longer term manufacturing capabilities. He also encouraged Ecoya to apply for Enterprise Connect’s Tailored Advisory Service.

“Through the Tailored Advisory Service we contracted Coleby Process Consulting to assist in production capacity planning, risk assessment and designing a production layout plan for our new premises,” said Schweighoffer. 

Ecoya moved its production to a new premises, revised its layout and installed new equipment and machinery to automate its manufacturing process. Ecoya’s manufacturing productivity growth has increased by 40% and sales turnover has increased from $10 million to an estimated $16 million this financial year, exceeding expectations. The Ecoya team has grown from 25 to over 60 staff, and though the Australian market still accounts for more than 60% of sales, they have expanded their export market to the USA, UK, Asia and the Middle East. 

The company is now focusing on ways to reduce its carbon footprint and is considering energy-efficient methods. Ecoya is also looking to expand its export market to other key areas. 

[Fiona Simmons is Enterprise Connect’s project officer – program management and communications.]

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