Manufacturing News, Raw materials & composites

Boral receives mark of Aussie authenticity in time for Australian Made Week

Australia’s largest vertically integrated construction materials company Boral has received approval to carry the Australian Made, Australian Grown (AMAG) logo on 17 of its packaged and dry mix products. 

The range of Boral cement, mortar and render products joins its existing Australian Made licensed Asphalt products. 

This qualification requires a product to undergo its last substantial transformation in being processed in Australia. 

Research, 91 per cent of Australians want to see more Australian Made products, and 84 per cent of businesses buy Australian-made goods wherever possible. 

The Australian Made logo is administered by Australian Made Campaign Limited (AMLC) and involves an accreditation system to ensure products are genuinely Australian.

Boral joins more than 4,500 licensees who have tens of thousands of Australian Made products registered with AMCL to use the iconic green and gold logo.

The mark of approval will provide Boral customers confidence that what they are buying is authentic, premium-quality and meets the requirements of the demanding Australian standards.

The trusted symbol of Australia’s high standards will set Boral apart from other market players operating in Australia. 

Boral CEO and Managing Director Vik Bansal said for more than 75 years the company has proudly built great things for Australia while employing Australians to do so.

“Becoming a licensed Australian Made company and carrying the Australian Made and Owned logo, one of Australia’s most trusted and recognised symbols, was a natural progression for us. 

“We have seen the strong demand and shift back to supporting Australian brands and products over the last few years. Receiving this mark of approval provides our customers added confidence that they are receiving a premium, genuinely Australian product that meets our country’s highest standards,” said Bansal.

Australian Made Chief Executive Ben Lazzaro said he was pleased to see Boral receive the Australian Made license. 

“It’s great to see Boral become an Australian Made licensee. Aussie products are made to some of the highest standards in the world and are trusted and known for their safety and quality. Research shows that nearly nine out of 10 Australians are more likely to buy a product if they knew it was Australian Made

“When you buy Australian Made products, you are helping to employ thousands of Australians across all areas of the supply chain, strengthen local industries and support local communities,” Lazzaro said. 

Boral’s announcement coincides with Australian Made Week, an annual campaign that celebrates local manufacturers, and encourages shoppers to purchase Australian Made products from 20-26 May.

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