B2B Marketers should look to a Challenger mindset to support a winning marketing strategy

Not all databases are created equal in B2B marketing. Prime Creative Media offers this latest complimentary resource in our Engine Room series to support the efforts of marketers.

Many B2B companies are now considering how to invest their marketing budgets for 2021. With so much up in the air, companies need to make the most out of every dollar to stay ahead in an uncertain climate.

Optimising value from B2B marketing budgets has never been more important. For marketing managers, this means ensuring that advertising leads to real sales opportunities. We offer this complimentary guide to the partnership model, which gives advertisers maximum value and accelerates results.

From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions. The results paint a relatively positive picture of an industrial landscape experiencing its first recession in almost three decades. Just two-thirds of respondents reported a downturn … Continue reading Prime Creative Media surveys business leaders across 15 industries on effects of COVID restrictions and prospects for recovery  →