Manufacturing News

Australian Made welcomes ACCC action against ugg boot importer making misleading claims

The Australian Made Campaign has welcomed action taken by the Australian Competition and Consumer Commission (ACCC) today against ugg boot manufacturer Kingdom Groups International Pty Ltd (Kingdom), for misusing the Australian Made logo on its Chinese-manufactured products and associated marketing materials.

Kingdom’s website featured images of the Australian Made logo attached to its ‘Aries Sheepskin footwear’, along with statements that the footwear was ‘truly Australian made’, and manufactured in ‘Junee, Canberra, Australian Capital Territory’. The products were also being fraudulently tagged with the Australian Made logo.

Following an investigation by the Australian Made Campaign, and subsequently, the ACCC, Kingdom was ordered to pay $10,800 for the infringement.

“Australia has an excellent reputation for producing quality products and produce, which makes us a target for copycat manufacturers and frauds,” Australian Made Campaign Chief Executive, Ian Harrison said.

“Consumers look for the Australian Made logo to identify genuine Aussie products, and Australian farmers and manufacturers rely on it to market their products, so it is of the utmost importance that we protect the integrity of the brand.”

“We hope this sends a strong message to people that misuse of the logo will not be tolerated,” Mr Harrison said.

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