Project: ANCA Expansion
LOCATED in Bayswater, Melboune, ANCA is a vertically integrated world leading designer and manufacturer of high precision CNC grinding machines.
The company is unique in the fact that it is the only machine tool company in the world that designs and manufactures the complete machine, including building the CNC, precision motors and spindles, and polymer concrete bases in house.
Some of the company’s products include the TX7: the company’s flagship machine for manufacturing a vast range of products and the MX7: the latest ANCA machine released in January, 2009, for manufacturing end-mills, step tools, drills, burrs and many other special applications up to diameter 16mm.
With 98% of the company’s earnings coming from exports, the company’s success has hinged on the company’s ability to operate in and develop global markets.
To grow beyond its established geographic markets, the company has established new offices during the last five years in targeted new mature markets such as Japan and Italy, and in emerging markets such as China, Brazil, Thailand, Taiwan and most recently India.
Decisions to invest in these new markets were based upon projected growth from market surveys and customer feedback, as well as our own sales and marketing research on industry trends.
Consequently, ANCA’s overseas branch office network has expanded from three offices seven years ago to 11 today and its production has doubled in the same period.