Hannover Fairs Australia, a subsidiary of Deutsche Messe, has formed a strategic partnership with the Advanced Manufacturing Growth Centre (AMGC) for Industrial Transformation Australia (ITA) this July.
Held in conjunction with CeMAT Australia at The Dome, Sydney Olympic Park, 22-24 July 2025, the collaboration and the event are a commitment to advancing Australia’s manufacturing capabilities.
As Australia’s preeminent industry body for small- to medium-sized manufacturers, AMGC has a long-standing relationship with Hannover Messe having attended and co-hosted Australian delegations to the world’s leading industrial trade fair in Germany.
This partnership is a natural extension of that relationship, aligning with the goals of both organisations to further develop Australia’s manufacturing industry through the adoption of advanced technologies and processes.
“In today’s rapidly evolving industrial landscape, manufacturers need to continuously advance to stay at the forefront of technological and process developments, and the best way to do this is to get out and network at events like this,” said managing director of AMGC, Dr Jens Goennemann.
“Industrial Transformation Australia will bring to life AMGC’s philosophy that ‘Advanced manufacturing is not about what you make, but how you make it’, allowing manufacturers to see the latest technology in action and speak to those that have deployed it in daily operations.” Said Goennemann.”
AMGC will leverage its presence at ITA to facilitate industry engagement activities under its recent appointment to the Federal Government’s Industry Growth Program.
As part of this initiative, AMGC will connect with manufacturers and industry leaders, providing access to specialised advisory services, cutting-edge technology, and resources.
These efforts will focus on the Transport, Defence, and Value-Added Resources sectors, creating opportunities for manufacturers to collaborate with AMGC and industry leaders to drive growth, innovation, and partnerships within their industries.
“This strategic alliance reflects our shared commitment to usher the region’s manufacturing industry into its next era. AMGC’s involvement in Industrial Transformation Australia 2025 strengthens the event’s promise to actively help drive the growth and competitiveness of the industries it serves,” said commercial director, Hannover Fairs Australia, Mike Nissen.
Over the past nine years, AMGC has facilitated more than 500 national collaborations and co-funded over 161 industry projects, while creating more than 4,300 jobs across the country.
It has invested over $137 million of combined industry and Government funds into manufacturing projects, resulting in an estimated $1.62 billion in additional national revenue.
