UAE-based Taweelah Aluminium Extrusion Company (TALEX), has announced its expansion into the Australian market with Melbourne the first city selected in its international expansion. The company’s starting investment is AU$500,000, which will grow to $40 million over eight years.
TALEX believes the expansion offers “substantial opportunity” to promote the company’s exclusive hard alloys, which are suitable for sophisticated engineering applications and supply the market directly via its soon-to-be established local warehouses and distribution network.
The expansion will also allow TALEX to invest in key local industries, including major building systems suppliers for residential projects, big fabricators, wholesalers and engineering application sectors.
The company will initially open a commercial office in Melbourne, with warehousing and logistics services to follow, creating 80 local jobs directly, and a number of supporting roles being created to support operations indirectly. The number of job opportunities is expected to further increase as TALEX continues its expansion into other locations around the country.
“The establishment of multiple warehousing and logistics services, in multiple locations around the country will increase TALEX’s proximity to local markets and enable us to better serve our Australian customers by providing them with shorter delivery times and faster access to available stock,” said Stylianos Tsoktoridis, general manager at TALEX.
According to Tsoktoridis, TALEX has identified Australia as a key market because of its stability and its ever-increasing demand for aluminium extrusions.
“TALEX’s entry into the Australian market is highly strategic,” said Stylianos Tsoktoridis, general manager, TALEX.
“The market here is niche, but mature, which we believe will provide both sustainability and long-term prospects.”
TALEX, a joint venture between Abu Dhabi’s SENAAT and the Al Ghurair Group’s Gulf Extrusions, is the Middle East’s most advanced aluminium extrusion plant.
In addition to its investment in Australia, TALEX is also considering expansion into the Americas, Europe and India.