Resources, Whitepapers

Accelerate Your Journey To Modern Commerce

The dynamic of business-to-business (B2B) sales has changed, and buyers now demand to be served when and how they prefer. Companies have tried to address this by enabling customers to purchase across their various sales channels, including direct, indirect, and self-service, but even then the competition for those customers has grown.

Companies have tried to address the need of these more empowered buyers on a one-off basis, creating disjointed processes and experiences.

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