WA manufacturer sees wireless earphones skyrocket

Image credit: Nuheara's IQbuds

Image credit: Nuheara's IQbuds

The Australian inventor and manufacturer of the augmented hearing device, IQbuds, has announced a huge expansion across North America, Europe and the Middle East.

Nuheara’s multi-award winning technology has skyrocketed in the past three months, expanding to 600 leading brand retail stores including Harrods Selfridges and Virgin.

By the end of the year, the company expects to reach 1,800 stores worldwide.

“The past three months have seen the continued expansion of our go to market strategy, namely the growth of IQbuds retail presence,” said Nuheara CEO Justin Miller.

“Accordingly, it is very pleasing that our planned expansion of our early adopter brick and mortar retailers, together with the on-boarding of new B&M retailers in new regions.”

The expansion now includes the onboarding of lead brand retailers such as Harrods, Selfridges, Virgin, Elkjp, Media Markt and Liverpool in Europe, the Middle East and Mexico.

The company is continuing to strengthen its online presence with Amazon in the US and Europe, a company statement said.

“The retail landscape is rapidly changing and these hybrid retailers will become critical to our success,” Miller added.