Siemens Australia has strengthened its distribution partnership with Colterlec to include automation portfolio and associated products. The agreement will extend Siemens’ footprint in suburban and regional locations.
Colterlec’s presence in Newcastle, Wollongong, Sydney, Brisbane, Adelaide, Canberra and Perth will be leveraged, ensuring that customers will have access to stocked product and local expertise on Siemens automation technology. Customers in these regions vary across a range of industrial applications, including breweries, water treatment plants, key infrastructure, manufacturing and mining.
The partnership is an extension beyond Colterlec’s current representation of the process instrumentation range – a relationship that Siemens has had with Colterlec since 2014.
Speaking on the agreement, Chris Vains, the head of Siemens Automation Systems said that, “The strengthening of our relationship with Colterlec ensures that Siemens can service current and future customers better through a stronger national and regional presence. Colterlec’s sales team is a collaborative extension of our own and I look forward to successful partnerships between Siemens, Colterlec and our customers.”
The new relationship complements Siemens’ significant focus on Industry 4.0, strength in innovation and digitalisation and local market approach via the Totally Integrated Automation (TIA) offering.
Colterlec’s managing director Grant Turner said, “We bring many benefits to the end customer, including our extensive product range relevant to industrial customers. The Siemens brand aligns to our culture and the TIA offering complements our other products on offer.”