Manufacturers are too often the quiet achievers in the world of brand and marketing.
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Sistema Plastics thinks outside the industrial box, builds global brand from New Zealand
This week I went to a business lunch and at one point the topic turned to the troubled Australian manufacturing sector. The woman I was sitting next to, a partner in a law firm, commented on how New Zealand seems to have such a strong manufacturing base compared to Australia and is behind many well-known brands.
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Marketing and the maturing manufacturer
Your manufacturing business is poised for growth. You’ve just won that large client your sales team have been working on for years. You’re about to enter new markets that could create unprecedented opportunities. You’ve acquired another business and there are prospective clients you know are a perfect fit. You’ve created a new product that has the potential to put your company on the map.
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